It’s something that has been true for ages, but it’s really starting to become obvious lately: Every company has marketing staff, since everyone in your organization is a company evangelist. Especially with the use of social media (a topic for another time), reaching out and making the right impression on customers has never been more time consuming, connected, or worthwhile.
And no one is a more untapped resource as a company evangelist than your field technicians. They’re actually face to face with your customers every single day! They’re company representatives found in the customers’ homes, talking directly to them, with complete attention paid.
So what is your company doing to bolster the impression your field tech is giving over? Does your field team have a set of guidelines for customer treatment?
Make sure your team isn’t only equipped with tools, technology and parts. The right representation – in the form of words, appearance and even smile – means an excellent company reputation.
As we all well know, our businesses have all kinds of assets – capital, inventory, and equipment, for starters. And as we also know, our personnel – our employees, our teams – are also a form of asset.
Aside from the typical meaning of ‘asset’ in this case, have you considered the power your people have in making your company successful? The people on your staff are truly powerful – they do their core jobs – the ones written in their employee file – but they also do another job for you. And they may not even realize it.
They’re talking about your company. To each other, to customers, to friends and family. Are they saying the right things? Are they feeling positive? Are they motivated to keep aware of this – gasp! – marketing, evangelizing role they may not have asked for but are doing by default?
That’s where employee buy-in is incredibly important to running your business. If your employees aren’t on board with the company vision, or don’t fully understand the product pitch, or aren’t catching on to the latest updates to your management system, they will feel lost, resentful, and probably negative. And what business moves forward with negative spokespeople?
Here’s a few articles we’ve collected touching on the subject of Employee Buy-In, each with its own angle:
- The Most Detrimental Mistake You Can Make With Your Mobile Deployment
- “I can’t count the number of companies… that say if they could change one thing about their mobile deployment or offer one piece of advice to another company, it’d be getting user buy-in and properly preparing employees to use the mobile technology.”
- How to Earn Employee Buy-in From Your Mobile Workforce
- “Without the proper training, we find users often don’t use the technology to its maximum potential. To get the most out of your investment, we recommend choosing a day and time to roll out the solution to the entire team.”
- To Achieve Employee Buy-In You Have to Invest
- “Taking the time to communicate, educate and involve employees in your new initiative that’s poised to move the organization forward, makes people feel valuable and a part of the company’s growth… If a company wants an army of internal brand ambassadors, the company has to invest time and energy into creating those brand ambassadors.”
- Management: When employees buy in
- “Too many companies focus on the ‘how’ and ‘what’ of their businesses, and not the ‘why.’”
- Employee Buy-In Helps Ensure Success
- “In any economic climate—but particularly in this one… motivated employees produce greater profitability. “