Archive for Customer Experience

Customer-centric smarter services rely on the perfect platform

FieldOne Sky 3rd platform solutionEarlier this month, we sponsored and participated in the 2013 Smarter Services Executive Symposium, and reported on the successful event.

Soon afterward, Jon Carroll, CEO of The Service Council, published his series: 5 Key Takeaways from the 2013 Smarter Services Executive Symposium (the final entry went up last week). Since we agree wholeheartedly on the following, we figured it was worth sharing.

Jon’s first takeaway from the event was Developing a Customer-Centric Mission is Key. It is critical to steer the service organization in this direction – and embrace it as a company-wide philosophy. Service enterprises can not narrow the focus on their service teams alone; it must be all areas of the company that fully subscribe to the customer-centric ideal.

There are five questions Jon asks when considering the creation of a customer-centric mission. Drilling down further, let’s focus on the fifth question – mainly, the second half:

Who is delivering the experience? Do they have the information/tools necessary to do so?

As discussed in the latest Sky Webinar Series, the right platform is key to seamless service integration – and seamless integration leads to more productive techs and enthusiastic customers. Consider that the field service management platform is at the base of all your operations, connecting all your data with all your techs and the rest of the entire enterprise.

So what is your platform based on? Here’s what your field service management solution might have been based on:

  • Build: It is very costly in time and money, and requires extensive knowledge, to create a completely customized field service solution from the ground up.
  • Buy: Off-the-shelf applications tend to be rigid; after all, customization is limited. Your employees are stuck with the packaged user interface. And even as a pre-packaged solution, it does require some level of expertise for deployment.

Since platform is key, what business can afford to take on the risks of building or off-the-shelf solutions? The ultimate platform is a combination of building a customized field service management layer on top of a top quality, industry standard platform. This powerful integration means any field service enterprise gets the high quality features and performance they should expect, with the enormous range of customization they require. Open architecture, flexibility, and even third party plugins are just a few of the reasons why this solution is the solution for customer-centric service enterprises.

FieldOne’s Sky solution is exactly that: a field service management solution built on the strength of Microsoft’s Dynamics CRM, a platform with proven capability. For more information on how the Sky solution works to your customer-centric company philosophy, contact us.

Forrester: Field service a top tech priority for businesses

Top Technology ChecklistWhen it comes to prioritizing investment in a company’s technologies, there’s no question that departments directly handling the customer will usually come first.

William Band, VP, Principal Analyst at Forrester recently reported on results from Forrester’s Forrsights Software Survey Q4 2012. The top three areas of a business to receive technology investment? Not surprisingly, sales came first (42%), with customer service tying for second with corporate services (36%).

But in this survey of 2200 software decision-makers, ahead of marketing, in fourth place, comes field service at 27%. After all, field service is ultimately customer-facing – and therefore an area of business that must excel at offering top service. If techs have access to high quality technology, their customers will absolutely feel it -and of course, the opposite is also true.

This point comes across even more strongly in the mobile portion of the survey. Field service came in second after sales, at 42%, when 704 mobile software development decision makers  were asked which departments get the most focus when it comes to mobile software strategy and investments.

 

So where do your company’s priorities lie? Is field service in the top three? And if not, are you ready to start making a bigger investment in your techs’ success?

Service With A Smile: What drives success in the field service industry

Field service with a smileTrue or false: Sales are what drive company success.

Seems obvious, but our Senior VP of Sales & Marketing, Jim Hare, presents another side to the success story: service with a smile. How you accommodate and commit to customers’s satisfaction is what essentially drives your business. Generating record sales the crucial ingredient for a truly successful company. But if your business isn’t retaining those customers, what is it worth in the long run?

Especially in competitive markets, there’s no question that high-quality customer service is not just the cherry on top – it’s just got to be part of your core offering.

Check out Jim Hare’s recent article in Loyalty360 to learn more about building your business on quality service: State of the Industry: Service With a Smile. Now More Important Than Ever

How does your business incorporate quality customer service into its core offering?

Workforce visibility survey: the secret to happy field service customers

Recently, Service Management Online surveyed 120 service managers and professionals from their own readership to uncover insight as to how visibility is playing a role in the field service industry.

The Workforce Visibility Survey covered three data sets: internal visibility of the workforce, proactive customers, and self-service.

On the first question – How visible is your mobile workforce internally? – the survey results show plenty of room for improvement. Roughly 39% of respondents responded their workforce is not visible. Another 42.5% said their dispatchers can see the mobile team, but that’s where it ends, short of the entire back office.

Second, the survey questioned respondents about how customers can find out the status of service requests. The #1 response at nearly 80% was through the call center – a very ‘action-heavy’ method of visibility. Next, the friendlier methods of customer-accessible online portal and automatic notification were indicated.

The last question is indicative of major room for improvement across the field service industry: To what extent can your customers use self-service? The results showed that only 6.7% of field service professionals surveyed could claim total self-service for customers, with the ability to book and change appointments, track costs, and more. The rest of those surveyed ranged from no self-service options at all (over one-third!) to ‘little’ (26.7% or ‘some’ (30%).

For more details about the study, see the original article by Service Management Online.

White Paper: The winner in the case of HTML5 vs. Native app

Are all mobile apps created equal?

Not at all; it depends on the technology — and the business decisions involved in choosing that technology.

One of the most significant decisions a mobile app developer has to make is choosing which technology will drive the application. In other words, the choice is whether to develop the app especially for the native operating system of each specific device, or design the app more generically, using a device’s web browser as a conduit that essentially presents the user with web pages simulating an app’s various screens, controls, and visual elements. The latter is currently used by coding in the relatively new HTML5.

In our position paper titled The Mobile App Debate – HTML5: Hype or Help?, we argue five reasons why programming in HTML5 is convenient for the developer, but causes end users to miss out on more satisfying and complete app experiences.

Download this latest free white paper, brought to you from the minds at FieldOne and demand more from your device applications.