As we embark on our new Facebook campaign, it is important for us to understand the nuances of properly cultivating a successful Facebook business persona.
Assuredly, there are ‘rules’ and sound principles in place for marketing a business in this environment and it is important to adhere to these tried and true methods from the outset.
To this end, I have found an excellent article on this topic, which can be found here.
Jaimie Turner, writing for the Social Media Examiner, put together 9 tips to ensure that your mobile based website is living up to the expectaions of your users. I think its a valuable read and we agree! No they are not looking for ‘bios’ and noise and micro static… They are looking for an easy and clean user experience/interface with a specific and V-I-S-I-B-L-E – Call To Action! Read the whole article here.
Here is an e-mail I recently received from Google:
In the next month, we’ll introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats — image, animated gif, and Flash. +1s will be one additional signal to help determine an ad’s relevance and we’ll continue to show the ads that will generate the most revenue for you.
We previously launched the +1 button on Google search and for publisher sites to make it easier for people to share and discover content across the web. Soon, your users will be able to endorse specific ads and make the ads more likely to appear to their social connections. We believe that these recommendations could help your readers notice ads on your site more, leading to higher returns for you over time.
I do think it’s important to embrace the Google plus initiative from inception. By getting into the game early, I have no doubt that the effect on quality score (and its resultant impact to lower CPC rates on the SEM side, while increasing relevancy on the organic SEO side) overall, will be quite positive.
With all of the hoopla surrounding the soon to be released $199 Kindle Fire by Amazon
, the Field Service Technology industry and its early adoption of smart tablets (and mobile devices) has received some positive feedback (and scrutiny) over these past several weeks.
I spend some time today as an invited member to a Google “Think Tech” event in N.Y.C., where much of the program revolved around the evolution of the “4 screen marketplace’ and the importance for companies to embrace the nuances and specific requirements each of these platforms, in order to benefit from them within their individual markets.
We have recently introduced our Field One mobile app
and we are obviously very excited about it. With the continued emergence of these platforms, users will continue to insist upon access to these types of apps ( and via Wi-Fi or mobile broadband), which will allow them to initiate workflow and address a variety of needs, including annonating documents and images, generating sales receipts and workorders etc. etc.
The bottom line is that when field maintenance personnel are given the ability to document, address and capture all product/service related projects in the field, it allows them to communicate information right where it happens and increases their bottom line.
Call it a win -win situation for the consumer and the provider!